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Becoming an International Success with Effective Brand Translation
Branding is the one of the most important strategies for building a successful business in the 21st century. Branding is the unspoken relationship between you and your customer—how they feel about you as a business, and your product or the service you provide. For this reason, translating your branding is all the more important when…
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International SEO: Part II – BackLink Profile
Well, in this part we will consider the importance of creating the right backlink profile for your site, as well as the features of its building in different countries. If you target each country separately, it is reasonable to follow the same sequence as when promoting your site in the local segment. Often, people tend…
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Are There Benefits in Translating Your Employee Handbook?
The properly written employee handbook will help to keep your employees informed on policies, expectations, rules, and company standards. By translating your employee handbook with a professional translation company extends these benefits to all employees in your work place, especially if they are written in the employees first language. Employee handbooks serve a large purpose…
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Software Localization – Why is this Important For Your Business?
If you are looking to expand your business- not only the U.S. market but internationally as well, investing in Software localization is proven to be the best way. Customers tend to buy from companies that take their clients culture and local practices into consideration. Software Localization – is more than just translation. Aside from translating…
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6 Simple Steps to Writing Better Content for Internationalization
When you’re writing web content, or any business copy that you intend to use internationally, you’ll save yourself time and money by writing with globalization in mind from the get-go. Writing for a global audience requires being in a different mindset from regular copywriting, and there are some key points you’ll want to consider and…
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A Glossary of Localization: Important Translation Terms You Should Know
We’ve been in business for over 15 years, and with that much experience we know that for many clients, ordering professional translation services for the first time can be something of a bewildering experience. To an outsider, one of the most confusing aspects of the industry is understanding all of the terminology. Although the terms…
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Untranslatability Hits The Result?
Untranslatability according to Wikipedia can be defined as “a property of a text or of any utterance, in one language, for which no equivalent text or utterance can be found in another language when translated. A translator can, however, resort to a number of translation procedures to compensate for this”. Terms are neither exclusively translatable…
A Comic Wedding Certificate
How to overshadow all others gifts with yours without spoiling the wedding? Wedding certificates have become very popular these days. With their help you can bring a lot of fun to the party and complement your gift to newlyweds with fine humor. If you want to stand out from the crowd and make this day…
How to Market Your Business in A Second Language
If you are looking to expand your business, marketing into a second or additional language can be very beneficial to your company. Knowing who your target audience is and the language they speak is your first step. Here are some steps you might want to take: Market research You can get started by searching what…
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International SEO: Part One – Domains
This is a series of articles about the international SEO, in which we will consider the main factors of successful promotion to the international market. In this part we will talk about total diversification and its advantages. This method is one of the most expensive, but at the same time the most effective. We all…
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